Salesforce collaborates with Google to enhance product exposure at the local level and boost retail sales on Commerce Cloud
Salesforce has recently rolled out a new integration with Google Merchant Center, aimed at facilitating vendors to showcase their product availability in nearby physical stores to potential consumers. With this integration, merchants can benefit from enhanced visibility, increased consumer engagement, and ultimately, a boost in sales.
Importance of Local Stores in Modern-Day Shopping: Insights from Google Surveys:
The significance of the matter is that local shops play a crucial role in modern-day shopping. Based on a survey conducted by Google, 95% of in-store holiday shopping occasions in the U.S. in 2022 involved online search prior to the visit.
According to a different research, 72% of Americans expressed a higher likelihood of shopping at stores that allow them to verify the product availability before visiting.
Delving into the details:
The Commerce Cloud collaboration with Google will simplify the process of sharing local inventory with the Google Merchant Center, thereby enabling vendors to target fresh audiences across free and paid Google surfaces.
Commerce Cloud users have the ability to quickly convert inventory information into both unpaid and paid product listings on various locations like Google Search, the Shopping tab, Google Maps, and other platforms.
The integration with Google also enhances the discovery of local products and increases foot traffic to stores by presenting precise product details, such as price and availability, to shoppers seeking nearby options.
Soundbites from Salesforce and Google on their Integration to Boost Local Product Visibility
According to Michael Affronti, the GM of Commerce Cloud at Salesforce, the integration with Google extends the power of their platform by enabling merchants to reach new customers and generate new revenue through real-time product display. On the other hand, Matt Madrigal, the VP/GM of Merchant Shopping at Google, described the integration as a significant update for Google merchants using Commerce Cloud, as it allows them to showcase their available products to shoppers in an efficient way.
Final Thoughts
In conclusion, the integration between Salesforce and Google Merchant Center is a major step forward for vendors looking to increase sales and drive more in-store traffic. By streamlining the way inventory data is shared and displayed to customers, merchants can take advantage of the increased discoverability of their products and ultimately benefit from increased revenue.
