Creating digital spaces is important, but making them engaging is what truly matters. From customers to operational teams, no one wants to interact with a boring website, portal, or community. With user experience as the top priority today, businesses seek ways to keep users engaged on their digital platforms. And with a touch of fun, anything is possible.

Salesforce Experience Cloud gamification is the all-in-one solution that adds the missing fun and transforms ordinary digital spaces into interactive and engaging hubs.

This guide provides a detailed overview of the powerful Salesforce Experience Cloud gamification features, equipping you with the knowledge to help you transform your digital platform into a fun and engaging environment.

What is Gamification?

Gamification is the strategy of transforming ordinary interactions into game-like experiences by incorporating elements such as challenges, reward points, progress tracking, and more. It leverages psychological principles to capture user attention and keep them actively engaged. By using rewards and achievements, gamification fosters a sense of accomplishment and motivation, encouraging users to return and interact repeatedly.

Salesforce Experience Cloud is an excellent platform for integrating gamification into your digital experiences. It offers powerful tools like badges, leaderboards, and point systems to help you create interactive environments that boost customer satisfaction and build lasting loyalty.

Elements in Salesforce Experience Cloud Gamification

Salesforce Experience Cloud offers powerful gamification elements to make digital platforms more engaging and interactive. Here's an overview of these key components:

Recognition Badges: Badges are visual tokens awarded to users for achieving specific goals or milestones, such as contributing valuable content or actively participating in the community. They acknowledge a user's contributions and motivate them to engage further.

Reputation Levels: Reputation levels reflect a user's standing within the community, determined by their activity and contributions. As users engage more by posting, commenting, or sharing, they accumulate points that improve their reputation level. This system promotes ongoing participation and helps identify active and important community members.
Leaderboards: Leaderboards display top contributors based on points or achievements, adding a competitive element to the experience. By showcasing high performers, leaderboards motivate users to increase their activity, improve their rankings, and strive to outperform others.

Missions: These are structured challenges or tasks designed to guide users toward specific actions. By completing missions, users are rewarded with badges and points, which motivate them to complete a defined set of tasks.

Benefits of Implementing Gamification Into Your Platform

Gamification is a highly impactful strategy. Implementing it into your experiences can bring multiple benefits. Let’s explore the advantages in easy-to-digest points:

Capture attention: Gamification elements instantly grab users' attention the moment they land on your platform. By providing a dynamic and engaging experience, users are more likely to stay, explore, and interact.
Enhances Learning: From customer training to onboarding new employees, gamification simplifies learning by breaking down complex information into interactive tasks like quizzes and challenges, making the process easier and more enjoyable.
Fosters Competition and Collaboration: Elements like leaderboards and point systems encourage healthy competition by motivating users to participate and outperform others. On the other hand, collaborative tasks, such as team targets and community achievements, help build connections and foster a sense of belonging within the team.
Builds Brand Loyalty: When users feel valued and entertained, they keep coming back. Reward systems and personalized gamified experiences create long-term loyalty, turning casual users into brand advocates.
Delivers Exceptional Results: Gamification helps businesses achieve their goals by driving outcomes like improved customer satisfaction, enhanced employee performance, and increased participation rates. It ensures that planned objectives are met effectively.

Gamification Use Cases Across Industries

Gamification can be applied in various ways to enhance engagement and productivity across different domains. Here are some key examples:

Onboarding New Employees: Gamification can streamline the onboarding process for new employees. For example, new hires can complete a series of training modules and quizzes, earning points for each completed task. This approach makes the learning process more engaging and helps employees quickly understand essential company policies, procedures, and tools.
Retail Brand Loyalty Programs: Retail brands can implement gamification strategies within their loyalty programs by offering customers points for purchases, referrals, and social media engagement. Customers can redeem these points for discounts, exclusive products, or special offers during future purchases.
Online Customer Communities: In customer-focused online communities, users can be encouraged to help one another by answering questions or providing solutions. They can earn points for their contributions, such as responding to inquiries or sharing knowledge about products and services. This strategy builds a supportive community where contributors feel valued and appreciated for their efforts.
Student Learning in Schools: Educational institutions can leverage gamification to enhance student learning outcomes. By introducing short tutorials or lessons that students must complete, schools can award points or badges for each completed tutorial, igniting students’ interest in academics.

Step-by-Step Guide to Implementing Gamification in Experience Builder

Implementing Salesforce Experience Cloud gamification is an easy process. However, with the right experts and reliable Salesforce development services, you can ensure a seamless setup and achieve maximum results. If you prefer to implement it on your own, follow these steps to transform your digital platform into an engaging and interactive space:

1. Access Your Digital Experience

Open **Digital Experiences** and click on **All Sites** to view the list of your digital platforms.
Select the site where you want to implement gamification.

2. Open the Workspace

Access the **Workspace** for the selected site.
In the Workspace, click on **Gamification** to access the related features.

3. Enable Gamification and WDC thanks

If this is your first time using it, you’ll need to enable the WDC Thanks to activate gamification:

Switch to Salesforce Classic mode.
In Settings, search for WDC Settings in the Quick Find box.
Select WDC Settings and click Enable under the Thanks setting.
Once enabled, the Thanks setting will activate gamification features.

Return to Workspace > Gamification to continue setting up your badges and missions

4. Create Badges and Missions

Start by creating a Badge. You can either use pre-built badges like "Welcome" or "Nice Work" or design a new one.

While creating a badge, you can:

Set a name for the badge.
Add a description to explain its purpose.
Upload an image to visually represent the badge.
Choose whether it will be a public badge or a mission badge (awarded to users after completing a specific mission).

After setting up badges, create a Mission:

Select Missions just below the Recognition Badges.
Click on New Mission and give the mission a name and description.
Select an activity (an action users must complete to accomplish the mission).
Link the badge to the mission so that users earn it upon completing the mission.

Note: You must create a badge before proceeding to create a mission. A badge is required to define the mission's reward.

5. Configure Reputation Levels and Points

Enable reputation features:
Go to **Administration Settings** within the Workspace.
Click on **Preferences** and select **Enable setup and display of reputation levels**. Save your changes.

Set up **Reputation Levels**:
Click on **Reputation Levels** in Administration Settings.
Modify the default levels, rename them, and assign points based on your strategy. Save your changes.

Define **Reputation Points**:
Under Reputation Levels, click on **Reputation Points**.
Assign point values to specific events or activities that users complete.

6. Design the Layout

Use the **Experience Builder** to set up the visual layout for gamification:
Open **Components > Gamification**.
Drag and drop elements like **Reputation Leaderboard** and **Badges** onto your site layout.

Gamification is now active on your platform. Users can now earn points and badges as they complete tasks, contribute content, or perform the actions you’ve defined. Cheers to a more engaging and interactive experience!

Conclusion

User attention spans are getting shorter, making it more challenging for businesses to capture and maintain engagement. Gamification has emerged as a powerful solution to this challenge—a proven strategy rooted in psychology that keeps users engaged and motivated. Many industry leaders are already leveraging its potential and now is the perfect time for transformation.

If you already have a Salesforce Experience Cloud digital space or are planning to create one, incorporating gamification is essential to unlock its full potential. Without it, you risk missing a key ingredient for building engagement and driving success.

Concretio offers Salesforce Experience Cloud services to help transform your digital space into an interactive hub that keeps users coming back. Don’t wait—let’s set the standard for engaging digital experiences together!

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Gamifying Salesforce Experience Cloud: A Quick Guide

What is Gamification?

Elements in Salesforce Experience Cloud Gamification

Benefits of Implementing Gamification Into Your Platform

Gamification Use Cases Across Industries