The Salesforce Automotive Cloud: Revolutionizing the Future of Connected Vehicles and Customer Experiences
The Shift toward Connected and Autonomous Vehicles
The automotive industry is in the midst of a major shift towards connected and autonomous vehicles, and the Salesforce Automotive Cloud is helping to drive this change by supercharging the future of connected vehicles and customer experiences.
How the Salesforce Automotive Cloud is Driving Change
One of the key ways that the Salesforce Automotive Cloud is doing this is by providing a single, unified platform for managing customer relationships and interactions across the entire automotive ecosystem. This includes everything from sales and marketing to service and support, and it allows automotive companies to deliver a seamless, personalized experience to their customers at every touchpoint.
Providing a Single, Unified Platform for Customer Relationships and Interactions
With the Salesforce Automotive Cloud, dealerships can use data and insights from a customer's purchase history and driving habits to make more targeted and relevant marketing and sales efforts. They can also use this data to provide customized service and support, such as proactive maintenance reminders based on a vehicle's specific needs.
Unleashing the Power of the Internet of Things (IoT)
The potential of the Internet of Things (IoT) can be realized by automotive companies using the Salesforce Automotive Cloud to create new and connected experiences for their customers. For example, the platform can aid dealerships in developing a mobile app that allows customers to remotely initiate vehicle ignition, monitor fuel levels, and book service appointments via their mobile devices.
Staying Ahead of the Curve with Data-Driven Decisions
The Salesforce Automotive Cloud also helps automotive companies to stay ahead of the curve by providing them with the tools and insights they need to make better, data-driven decisions. For example, with the help of the Salesforce Automotive Cloud, dealerships can analyze customer data to identify trends and patterns, and use this information to inform their business strategies and make more informed decisions about things like inventory management and pricing.
Collaborating with Industry Leaders: Salesforce and AWS Power Innovative In-Car Experiences
Salesforce is also collaborating with industry leaders like Amazon Web Services (AWS) to extract more value from connected car data and power innovative new in-car experiences. Consumers, for example, can expect maintenance alerts through their car's infotainment system warning that their tyres are wearing down, find and schedule a service appointment at their preferred local dealership, and even order and pay for new tyres, all from their car's infotainment system, as demonstrated in a demonstration with AWS at CES (in LVCC West, booth #4001).
Conclusion: The Future of Connected Vehicles and Customer Experiences
In summary, the Salesforce Automotive Cloud is supercharging the future of connected vehicles and customer experiences by providing a single, unified platform for managing customer relationships and interactions, leveraging the power of the IoT to create new, connected experiences, and helping automotive companies to make better, data-driven decisions.
References
https://www.salesforce.com/news/stories/automotive-cloud-news-ces/
