Unlocking the Latest Salesforce Commerce Cloud Updates from Dreamforce
In a world where customers expect seamless, personalized experiences across every touchpoint, many businesses find their commerce systems disconnected. According to a Salesforce survey, 72% of these systems are fragmented, making it difficult for businesses to meet customer expectations and create the sense of connection customers crave.
To overcome these challenges, a new suite of innovative updates was introduced on Day 3 of Dreamforce for Salesforce Commerce Cloud. Powered by advanced Data and AI Agents, these enhancements are designed to help businesses deliver unified, efficient, and scalable commerce solutions, ensuring customers feel connected across every channel.
Unified Commerce
This next-generation solution, highlighted during the Dreamforce Commerce Cloud updates, is designed to unify commerce, checkout, order management, and point of sale into a single platform. Salesforce’s Unified Commerce Platform seamlessly supports both B2B and D2C operations, integrating with sales, marketing, and service from day one.
Powered by Data Cloud and Agentforce, it enhances business efficiency and connectivity, allowing teams to streamline operations, simplify processes, and deliver cohesive customer experiences across all channels. By centralizing these essential functions, businesses can focus on scaling while ensuring smoother, more connected services for their customers.
New Unified Commerce Platform | Source: Salesforce
Commerce Checkout
The latest Commerce Cloud enhancements introduced at Dreamforce include Salesforce Checkout, a streamlined payment solution built into the Unified Commerce Platform. It offers a fast, seamless checkout experience for both B2B and D2C customers. With its drag-and-drop interface, merchants can easily add payment methods to their checkout pages without any coding.
Integrating with popular payment options like Apple Pay, Amazon Pay, Google Pay, and Stripe, Salesforce Checkout simplifies the checkout process. The Stripe one-click checkout feature can improve conversion rates by up to 20%, enhancing convenience for customers. By reducing cart abandonment and boosting conversions, businesses can provide a secure, efficient transaction experience across all channels.
Commerce Checkout | Source: Salesforce
Point of Sale
Salesforce Point of Sale solution unifies digital and physical shopping, empowering store associates to offer personalized interactions. This mobile-first, cloud-based POS bridges online and in-store experiences, providing retailers with seamless integration across channels to enhance customer engagement and streamline operations for an improved shopping experience.
Agentforce Merchant
The Agentforce Merchant Agent is a powerful AI-driven tool designed to streamline eCommerce management. It assists merchants in automating key tasks like managing product descriptions, optimizing SEO, and setting up storefronts with ease. By leveraging unified data and actionable insights, it proactively suggests inventory moves, pricing adjustments, and transaction improvements, helping merchants enhance customer experiences and maximize revenue without the need for manual intervention.
Agentforce Merchant Agent | Source: Salesforce
Agentforce Buyer Agent
This Buyer Agent enhances the B2B buying experience by enabling buyers to find, purchase, and reorder products easily. Integrated with unified data, it provides real-time insights, ensuring accurate pricing, order tracking, and personalized product recommendations. The conversational interface allows buyers to manage post-purchase actions like returns and exchanges seamlessly, without needing human assistance. This automation streamlines the purchasing process, offering a smooth, efficient, and personalized experience for buyers.
Agentforce Buyer Agent | Source: Salesforce
Agentforce Personal Shopper
The Personal Shopper agent, a standout feature in the Dreamforce keynote, acts as a digital concierge, delivering personalized shopping experiences across multiple touchpoints. By utilizing unified customer data, it provides real-time product recommendations and tailored service, helping shoppers effortlessly find exactly what they need. Its conversational interface mimics the experience of engaging with a knowledgeable in-store associate, ensuring seamless and personalized customer connections.
Agentforce Personal Shopper | Source: Salesforce
New Suites in Commerce Cloud
Commerce Cloud now introduces its Starter and Pro Suites, providing an accessible, all-in-one solution tailored for small and medium-sized businesses (SMBs). These suites offer integrated tools for sales, service, and marketing, simplifying the setup and management process.
Commerce Cloud New Suites | Source: Salesforce
Conclusion:
Salesforce has truly taken commerce to the next generation with its latest suite of innovations. By integrating AI-powered agents and unified data, businesses can now deliver more personalized, efficient, and scalable experiences across all channels. With continuous innovation at the forefront, there are sure to be more exciting announcements from Salesforce, further shaping the future of commerce.
Stay tuned with us as we unlock the key updates and enhancements announced at this year's Dreamforce, helping you leverage the latest innovations to transform your business and drive future growth.
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