Quarterly Digest - 7 Pardot Marketing Articles We Loved

If you're involved in marketing, it's crucial to identify reliable marketing blogs that will inspire you to stay on top of your game. With the overwhelming number of online marketing blogs available, it can be challenging for marketers and organizations to find the right ones to read. However, I have done the heavy lifting for you. While it's difficult to choose a single favorite marketing article, some have left a lasting impression on me.

Marketing is constantly evolving, with changes in buyer behavior and market dynamics. To stay ahead, it's important to keep up with the latest industry insights. This post contains a curated collection of popular marketing articles that can provide you with a general understanding of the current landscape. By consistently following and reading the blogs listed below, you can elevate your insights, experience, and confidence, propelling your business to new heights. It's crucial to stay updated on global marketing industry trends, and these 7 best marketing-related blogs are excellent resources for learning and growth.

5 Strategies for Successful Marketing and Sales Alignment

If Sales and Marketing teams are not in sync, it can negatively impact both of them. They have distinct procedures, tools, data, and most importantly, different priorities. Although these differences may result in occasional success for each team, it typically doesn't foster the necessary cooperation to achieve a cohesive approach. To bridge the gap, there are five essential strategies that can be implemented:

1. Sharing Plans, Targets, and Metrics

2. Designating a leader for each team

3. Ensuring regular communication between the teams

4. Converting enablement sessions into pipeline workshops

5. Providing sales teams with marketing insights

To learn more about these strategies, you can refer to the post by Daniel Newman, a Product Marketing Manager at Salesforce.

Salesforce on Salesforce: Tips on How Marketers Can Make Sales Kickoffs Even Better

Just like other companies, the marketing team occupies an influential section of the agenda for the sales kickoff events. They dominate the product messaging, launch strategies, product enablement and big bets for the coming financial year. So it is obvious that marketing needs a solid presence at a sales kickoffs.The challenging factor of executing a top-notch sales kickoff is meeting the desires peculiar to sales teams to bring an alluring, powerful training that inspires reps. These possibilities are often very high and sometimes missed.The following points demonstrate some best practices on how marketing teams can make sales kickoffs better this year:

1. Have a clear idea of your goal

2. Envision beyond powerpoint

3. Bring in customers

4. Engage the sales with content & Delivery

Continue reading Kevin Baldacci (Senior Product Marketing Manager at Salesforce) post here.

Critical Data Points That Will Maximize Sales Rep Efficiency 

Regardless of what is your position in your organization — whether you’re a marketer driving leads, a sales head responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team. At the point when your sales team is equipped with the right data, tools, and support, they'll have the option to benefit as much as possible from new (and existing) opportunities to maximize revenue. When they don’t have the data, tools, and support they need, your entire organization leaves money on the table. Here are the three key points you can measure to assure that your sales team is positioned to engage at peak efficiency. 1) Predictive Lead Score2) Average Lifetime Value3) Time to-QuoteContinue reading Emily Fultz’s(Product Marketer at Salesforce) post here. 

How to Visualize and Create a Strategic Customer Experience

Most of the marketers have taken a visual strategy to portray how a purchaser communicates with a brand and goes from being an unidentified prospect to a converted customer. The two most frequent visuals of the customer journey are the funnel and the circle. The funnel maps prospects moving from the wide awareness stage to the narrow customer phase, whereas the circle visual maps a progressing series of customer touchpoints.In the Age of Intelligent Marketing, how would we bring a model based on customer experiences into the B2B sales cycle? That is only possible if we grasp the basis of the following points:1) Understanding customer experiences2) Catering to distinct behaviors through lead nurturing Tactics3) Continuation of the customer relationship post-purchaseContinue reading Veda Kumarjiguda’s (Digital Marketing and Strategy Professional) post here. 

3 Things B2B Companies can learn from the B2C Buying Experience

When was the last time you purchased something spontaneously? Most likely recently. With the inception of Amazon’s one-click ordering, The idea that consumers could enter in their billing, shipping and payment information just once and then simply click a button to buy something going forward was unheard before but it got implemented and it represented a breakthrough for the idea of hassle-free online shopping. With the rise of mobile payments and the ease of Apple’s App Store, it’s easier than ever to instantly gain access to services. Click a button, and a purchase is made.Nowadays buyers prefer personalized, immediate buying experiences. B2C organizations are improving with personalized recommendations, simple checkout procedures, and excellent customer support. therefore, they’re prospering.Some things B2B Companies can learn from the B2C Buying experience:

1. Real-time engagement

2. Personalized content

3. Effortless experience

Continue reading Maura Rivera’s (Vice President at Marketing at Qualified.com) post here. 

RevOps: A Novel Approach for Streamlining Go-to-Market Strategies and Achieving Faster Execution

Revenue Operations (RevOps) is a strategic approach that combines the efforts of sales, marketing, and customer success to drive accountability for the entire revenue generation process. Its primary goal is to boost growth and create more reliable revenue streams by optimizing and unifying the processes involved in generating the company's top-line success. The rise of sales and marketing technology tools and data has significantly elevated the role of operations professionals in achieving these goals. This organizational model provides a more comprehensive and coordinated approach to B2B marketing, which improves the buyer experience, increases revenue, and fuels growth. According to a survey, companies with aligned revenue engines typically generate revenue 12 to 15 times faster than those without alignment and are 34 percent more profitable. For more information on this topic, please refer to Karen Steele's post, a marketing executive.

3 Ways Manufacturers Can Empower Channel Sales Teams

If you work in manufacturing marketing, you know it’s not quite the same as some other sort of marketing. Lots of manufacturers at first sell through third parties like dealers and distributors. Your own organization's prosperity is directly attached to the success of these channel sales teams.Your channel sales team is your association with the buyer. Did you know that 69% of business buyers expect companies to anticipate their needs? To better engage customers and see steady sales growth, you need to connect with your channel sales teams. When you are highly engaged with your channel, and their sales teams have the tools they need to convey extraordinary customer experiences.  Here are three different ways manufacturing brands empower their channel sales teams: 

1. It's Important to know your channel partner to know your real customer

2. Continuous Education and onboarding

3. Give marketing assistance to channel sales teams

Continue reading Matthew Schommer's (Area Vice President Sales - B2B Marketing Pardot) post here.