A Comprehensive Pardot B2B Marketing Automation Guide
No matter where you are, Salesforce has got your back. One of the most popular B2B marketing automation by Salesforce is Pardot. The platform primarily focuses on email marketing, in addition to landing page creation, form creation, lead scoring, and reporting features that create an end-to-end user experience from acceptance to nurturing, supporting the needs of B2B organizations of every size.
B2B Marketing Automation Features
Streamlined Lead Management
Pardot is finally the one perfect solution that makes marketing actually enjoyable to do and assists you in boosting engagement and sales, by reaching the right customers at the right time. Watch the demo to learn more about it
Let’s talk more about its features:
Lead Nurturing
Lead Nurturing is an exceptional and adaptive system that adapts to your audience. Build, test, or push send with absolute confidence.
It allows you to send emails automatically, based on triggers like time and interactions. You can also create custom parameters with a visual interface, making the most of your database while re-engaging dormant leads. Whether you need to build, test, or report — Pardot handles it all for you!
Lead Qualification
Why let others get their hands on those hot leads? Stay in control by identifying prospects before anyone else does.
It provides a clear, timely view of prospect scoring data which allows sales teams to focus their efforts on cultivating interactions with high-quality customers.
Segmentation and Automation
Focus your energy and attention where it will make the most difference.
You know those time-consuming but important tasks, now put them on autopilot, Pardot will make sure these tasks don't fall through the cracks. And please save yourself some time with the easy-to-use interface by building complex multi-part rules with an easy visual builder.
Dynamic Content
Your content with pardot will make you look like the messaging service pro.
You'll never have to wonder how to personalize your customer experience because now you have got all the right data to work on. It’s easy to personalize landing pages with targeted offers or even nurture campaigns with tailored pieces of content.
Smarter Lead Generation
Pardot performs like gold in your business, amping up conversions and letting you have high-quality prospects quicker than ever before using Pardot’s landing pages, forms, search tools, and social connectors.
Landing Page Builder
Pardot makes it easy to create beautiful, customized landing pages without the IT overhead. Its templates and visual editor make it simple for beginners with no coding knowledge. For those who want a little more flexibility or power, Pardot offers layout customization in lockable content areas that are instantly integrated into your marketing and sales workflows.
Smart Forms
Pardot takes forms from the frustratingly long and complicated, to quick and easy. Progressive profiling collects new info at every interaction, getting started only takes a few clicks, With the drag & drop builder for quick form creation, You can verify email addresses, instantly sync data, and augment with Data.com
Organic and Paid Search
Stop guessing at the success of your SEO and SEM campaigns. Google AdWords will give you instant feedback on campaign ROI in revenue generated from natural search terms, as well as examine keywords that deliver results to optimize performance.
Social Posting and Profiling
Social media marketing doesn't have to be a daunting task. Get aware of the prospects' interaction with your social campaigns. You can schedule posts across all the major social networks from only one place.
Effortless Email Marketing
Imagine campaigns that are made just for you. Imagine the customer is given a unique experience every time they open their inbox. Pardot offers a wide range of features to help boost your email efforts and keep up with ever-changing marketing tactics, It helps you deliver:
Intuitive Email Builder
Pardot's intuitive visual editor makes it easy for you to create professional-looking emails quickly. It includes responsive, out-of-the-box templates and custom design capabilities that will get the job done fast!
Powerful Automated Engagements
Send the right message at the right time for maximum impact. Pardot's visual nurturing canvas has integrated testing and reporting. The best way to stay in touch with your prospects without being pushy - Use autoresponders for your forms and landing pages!
Personalized Messaging
Today’s buyers demand a personalized experience that changes based on their engagement with your content. But how do you make it happen? With the automatic segmentation, Pardot can give you the opportunity to target customers even more effectively and provide them custom addresses and signatures based on the assigned account manager.
Optimized Sending
Craft the perfect message, backed by data from A/B testing. With industry-leading email infrastructure built for deliverability.
Seamless Sales Alignment
The key to a successful marketing campaign is having your sales and marketing teams work together.
Engage Campaigns
Sales reps can now send marketing-approved mini-campaigns to their customers with the power of Marketing. Salespeople are empowered and can drop leads into nurturing tracks directly from CRM or the Salesforce1 app, while also tracking customer interaction through Gmail Messages
Real-Time Alerts
Connect with a prospect at the perfect time. See what is happening within sales calls. Get aware with the help of alerts via email, desktop, or mobile.
Activity Tracking
Connect with your customers in a way that makes them feel heard. Detailed prospect activity history formulates more connected conversations. Anonymous tracking starts way before the point of conversion. And with this, you will be able to access tracking info in your CRM, Gmail interface, or on your phone.
CRM Integration
Connect with Salesforce CRM to make your marketing efforts convert into revenue. Give sales team access to customer insights without disrupting their workflows and unlock the potential of the Salesforce AppExchange
Insightful ROI Reporting
Let's get aware of the Market-telligence which is about smart marketing and its impact on revenue
ROI Reporting
Leverage data to take your marketing efforts from good to great. Track and analyze campaign performance with pardot's easy-to-use interface that ties closed leads back to market initiatives!
Lifecycle Reporting
Customers and sales are never simple. They can be difficult to understand, sometimes frustrating, and usually require a lot of time. Build an understanding of how customers move through your sales funnel from click to close. You need to monitor the health of your funnel at a glance. Recognize where opportunities are stacking. Modify marketing efforts to close deals.
Advanced Email Reporting
Get to know your customers like how they are reacting to your emails at each stage in your campaign. Visual engagement reporting can be used to show what captivates your customer's attention when they are reading emails. Essential metrics such as clicks, open, and more are always available.
Connect Your Favorite Tools
Learn how all of your channels operate collectively to generate leads. Bind programs like webinars & live events to revenue: Observe how each customer connects with you across channels and Check the real value of your Google AdWords campaigns.
Artificial Intelligence
Pardot Einstein is becoming a big player in the marketing and sales space, because it gives them the full power of Artificial Intelligence, empowering them to reach out to the right lead at the right time.
Pardot Einstein
What are you waiting for? Use Pardot Einstein to observe and analyze data thoroughly from Salesforce & Pardot. Plus it tells you what type of prospects engage with your assets in simple scores and insights!
Pardot Einstein Includes:
Einstein Lead Scoring
Einstein Behavior Scoring
Einstein Campaign Insights
Einstein Lead Scoring
Einstein Lead Scoring helps you find the leads that are most likely to become customers. Use Einstein to score your leads by how well they fit your company’s successful conversion patterns. See which fields influence each lead score most. By using machine learning, Predictive Lead Scoring provides a simpler, faster, and more accurate solution than traditional rules-based lead scoring approaches.
Einstein Behavior Scoring
Einstein Behavior Scoring helps you to know when leads are ready to buy based on their behavior. You will be able to focus on the people who mean the most to your company. Place the Einstein Scoring component on your prospect records to see granular, meaningful insights.
Einstein Campaign Insights
You need to do more than just send out marketing campaigns and hope for the best. Einstein Campaign Insights assists in optimizing your marketing assets and discovering new audiences. You can now uncover the top marketing campaigns in real-time and it also enables you to find connections among prospects who engage with your campaigns.
Pardot Pricing
Ready to grow your business? You can join the thousands of organizations powering their growth with Pardot. Get the right plan for you, The following information will help. Watch Demo Here
Growth
Fuel growth with smarter marketing automation
$1,250/month/up to 10,000 contacts billed annually
Plus
Dive deeper with marketing automation and analytics
$2,500/month/up to 10,000 contacts billed annually
Advanced (Most Popular)
Power innovation with artificial intelligence and analytics
$4,000/month/up to 10,000 contacts billed annually
Premium
Enterprise-ready features with predictive analytics and support
$15,000/month/up to 75,000 contacts billed annually
*Note - For the detailed info on pardot pricing please visit here.
If we have missed anything, Let us know in the comment section below, meanwhile feel free to check out our other Salesforce blogs. Till then take care bye bye!! 👋
