Salesforce Unveils New Commerce Innovations to Optimize Operations, Boost Revenue, and Improve Customer Loyalty Across Industries
Salesforce recently announced new commerce technologies to help businesses of all sizes develop customer loyalty, offer seamless experiences from discovery through delivery, and customize every interaction.
Advanced Turf Solutions to speed digital commerce, decrease expenses, and become closer to their consumers.
The results of a survey showed that the experience a company offers is considered just as significant as its products or services by 88% of business buyers and consumers. Commerce Cloud allows for the unification of customer and order data which leads to the creation of a connected and personalized buying experience for businesses and consumers through all touchpoints such as marketing, sales, and service.
Commerce Cloud assists in the creation of trustworthy experiences in the healthcare and life sciences industries.
In the next two years, healthcare businesses expect that digital channels will provide 46% of revenue. Healthcare firms may use Commerce Cloud to:
Easily create trusted online storefronts: using a HIPAA-compliant commerce platform for seamless ordering medical devices, consumables, and pharmaceutical supplies
Simplify the post-purchase process: By utilizing connected commerce, order management, and service, companies in the medical technology and pharmaceutical industries can simplify the post-purchase process and lower expenses. These solutions provide visibility of orders, real-time inventory, and the ability to easily modify orders.
Commerce Cloud enables manufacturing organizations to reimagine their purchasing experiences.
According to Salesforce's Trends in Manufacturing research, enhancing process efficiency is a top objective for 88% of manufacturers. Manufacturing and automotive firms can now:
Modernize operations and reduce expenses: related to selling parts and accessories to dealers and consumers by using self-service purchasing, subscription management, and a unified data model for both B2B and D2C scenarios.
Efficient and automated inventory routing: enhance fulfillment and order servicing by providing connected omnichannel experiences across commerce, service, and marketing.
The Commerce Cloud enables consumer goods businesses to open up new sales channels.
According to a survey, In the next two years, consumer packaged goods (CPG) corporations anticipate that digital channels will account for 58% of their sales. Consumer products firms might use Commerce Cloud to:
Customize both D2C & B2B interactions: with over 112 types of promotions, advanced merchandising features such as guided selling and product sets, and quick storefront templates for global expansion in over 80 languages and currencies.
Order Management: allows for centralized data of orders, which leads to cost reduction in fulfillment and improved customer service by enabling real-time order routing, tracking, and servicing.
Commerce Cloud aids technology companies in combining data and increasing revenue.
The technology sector, including high-tech manufacturing and software, is undergoing significant changes. By using Commerce Cloud, technology companies can capitalize on these shifts and gain the ability to:
Implement automation in sales and streamline processes by introducing new self-service purchasing options for both businesses and consumers.
Enhance customer loyalty and establish consistent recurring revenue through subscription models, and boost sales by offering subscription services as an add-on to initial purchases."
Explore more:
Know about Salesforce Spring '23 Release click here
Learn about the Salesforce Automotive cloud click here
