Salesforce Health Cloud 101: Features, Benefits for Healthcare Organizations
The healthcare industry is at a crossroads. Legacy systems that once sufficed are now barriers to efficient care delivery. Data silos, lack of real-time insights, rising operational costs, and increasing patient expectations are pushing healthcare organizations to their limits — exposing the need for a more scalable, secure, and connected approach.
To overcome these challenges, healthcare providers are turning to advanced, cloud-based solutions—and Salesforce Health Cloud is leading the way. Designed specifically for healthcare, it unifies patient data, providing a 360-degree view, allowing care teams to seamlessly break down data barriers, and deliver faster, more personalized care.
And for those that find it hard to make the most of Health Cloud, Salesforce development services providers like Concretio are there, so their teams can effectively utilize and maintain Health Cloud. Result? Better care coordination and improved patient outcomes.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a specialized cloud-based platform that enables healthcare providers to effectively manage patient information. With Health Cloud, care teams have easy access to clinical and non-clinical patient and member data including current health conditions and medications, appointment history, communication preferences, and data from the EHR and other systems.
Key Features of Salesforce Health Cloud
Patient 360: The Health Cloud in Salesforce provides an integrated, complete view of each patient at your disposal. With data pulled in from various sources, the electronic health records form a primary source for providing a view encompassing patient demographics and clinical data, and their interaction.
Care Plans: Salesforce Health Cloud allows the care teams to track, and manage care plans made up of goals, tasks, and milestones, letting providers follow up on the progress of the patient and change treatment plans if need be.
3. Coordination of Care: Proper and effective health care is delivered based on communication and collaboration. Health Cloud allows for proper coordination among the care team through information sharing and secure messaging support with every party in the circle of care, thus making a difference in general care delivery.
4. Health Timeline: Health Timeline shows a user a chronological view of encounters, lab results, medications, and much more, serving it up to users in an interface so intuitive that care teams can grab a handle on the history of a patient quickly, and hence become better informed to act quickly on decisions.
Benefits of Salesforce Health Cloud
Salesforce Health Cloud offers a comprehensive suite of tools that enable healthcare organizations to deliver personalized, patient-centric care while optimizing their operational efficiency. From seamless patient management to secure communication, Health Cloud helps healthcare providers streamline workflows, enhance patient experiences, and drive better outcomes.
1. Comprehensive Patient Management
Health Cloud centralizes patient data from multiple sources—such as electronic health records (EHRs), wearable devices, and appointment histories—into a single platform, giving healthcare providers a 360-degree view of each patient. This enables more informed, personalized care and better patient outcomes.
2. Enhanced Collaboration Across Teams
Health Cloud fosters collaboration among care teams by ensuring that physicians, nurses, specialists, and administrative staff have access to the same patient data. This seamless communication leads to improved care coordination and a higher standard of care for patients.
3. Streamlined Operations
Health Cloud automates administrative tasks such as appointment scheduling, billing, and patient follow-ups.
This reduces the workload on healthcare staff, allowing them to focus on patient care while increasing operational efficiency.
4. Data-Driven Insights
With robust analytics tools, Health Cloud provides actionable insights into patient care, financial performance, and operational efficiency. These data-driven insights help healthcare organizations make more informed decisions and continuously improve their services.
Key Healthcare Segments and How They Are Using Salesforce
Providers
Healthcare providers, including hospitals, clinics, and specialized care centers, benefit from Health Cloud’s ability to consolidate patient data, streamline appointment scheduling, and manage treatment plans effectively. This unified platform enables collaboration among different care providers, ensuring real-time access to up-to-date patient information for more coordinated and responsive care.
Key Provider Types:
Radiologists, Pharmacists, Nurses, Dentists, Physician Assistants (PAs)
Ambulatory Surgical Centers, Rehabilitation Centers, Urgent Care Centers, Imaging Centers
Payers
Insurance carriers can use Health Cloud to manage member benefits, process claims, and engage members in wellness programs. By automating administrative processes and integrating with existing systems, Health Cloud helps payers enhance the member experience while optimizing operations, offering better care management and more tailored insurance plans.
Key Payer Benefits:
Design medical insurance plans
Build networks of healthcare providers
Process insurance claims and premium payments
Enroll members in wellness and care management programs
Pharma
Pharmaceutical companies leverage Health Cloud for various purposes, including managing patient services, engaging with clinical trial participants, and delivering advanced therapy management. Health Cloud helps pharmaceutical companies stay compliant while tracking clinical trial progress, improving patient engagement, and providing support to patients undergoing treatment.
Key Pharma Benefits:
Patient services
Medical Affairs Call Centers
Clinical trial patient engagement
Advanced therapy management
[Case Study]: How Humana Utilized Salesforce Health Cloud to Overcome Challenges?
Challenge: Humana, a leading U.S. public health insurer, faced the challenge of establishing trust and building engagement with its members. They sought to overcome barriers in building meaningful relationships while encouraging members to actively engage with their healthcare journeys.
Solution: Humana turned to Salesforce Health Cloud to transform its member engagement and care delivery processes. The implementation unified member data, streamlined care coordination, and enhanced personalized support capabilities.
Here’s how they did it:
Personalized Care, Proactively: Humana started sending tailored messages to members based on their specific health needs. For example, if a member had Type 2 diabetes, they'd receive tips on managing their condition and reminders for follow-up appointments.
A Complete Member View: By integrating data from different sources using MuleSoft, Humana's care teams could see a full picture of each member's health. This helped them work faster and more efficiently.
Seamless Care Coordination: Salesforce Health Cloud's ECOM ensured that everyone involved in a member's care had easy access to their health history and treatment plan, streamlining the process and improving coordination.
Digital Pharmacy, Simplified: Humana's CenterWell Pharmacy offered members a convenient and secure way to manage their prescriptions online.
Outcome: By adopting Salesforce Health Cloud, Humana achieved significant member engagement and operational efficiency advancements.
Here’s what they achieved:
Faster Care Delivery: Care delivery processes are now three to four times faster, enabling timely and effective support for members.
Cost Savings: Humana reduced information security costs by $6 million, demonstrating the efficiency of its digital transformation.
Enhanced Member Experience: Members benefit from personalized support and greater convenience throughout their healthcare journeys, fostering trust and satisfaction.
Conclusion
Salesforce Health Cloud is designed to help healthcare organizations of all sizes—from small clinics to large hospital networks—deliver personalized, patient-centered care while optimizing their operational workflows. Whether you're a provider, payer, pharmaceutical company, or public health agency, Health Cloud offers the flexibility, scalability, and insights needed to thrive in today’s healthcare landscape.
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