13 Must-Know Features of Salesforce Experience Cloud for 2025
Salesforce Experience Cloud is the go-to platform to turn your fragmented processes into seamless, interactive communities. Whether you're aiming to build customer self-service portals, partner collaboration hubs, or employee engagement platforms, Salesforce Experience Cloud services can help you elevate every interaction and deliver exceptional digital experiences.
What sets Experience Cloud apart from other Digital Experience Platforms (DXPs) is its intuitive drag-and-drop interface, empowering users to personalize layouts, re-use themes, and add components effortlessly.
Beyond ease of use, it stands out with advanced personalization tools, robust security features, and unique offerings like Mobile Publisher for branded mobile apps and AI-powered chatbots to enhance engagement and streamline support.
If you're evaluating Salesforce Experience Cloud to create connected, data-driven digital experiences, this feature compilation is a great place to kick start.
Essential Features That Make Salesforce Experience Cloud Stand Out
Let’s dive in and explore key Experience Cloud features and how they can be a game-changer for your business.
1. Experience Builder
Experience Builder is a powerful, user-friendly tool for creating customized digital experiences for customer, partner, and employee communities, portals, or websites. The best part? You don’t need any extensive coding skills to use it.
With its intuitive drag-and-drop interface, pre-built templates, and lightning components, you can easily design and modify web pages, mobile-optimized sites, portals, forums, and more, maintaining your brand’s unique identity and changing needs.
Build Custom Pages, Websites, and Portals with Experience Builder
2. Templates
Experience Cloud’s customizable templates make creating a professional and engaging site easier than ever. Whether you need a Customer Service portal or a Partner Central hub, its ready-to-use templates allow you to roll out your site quickly.
And if your need is highly specific, Experience Cloud offers Industry-specific templates too, giving you a head start without the hassle of building from scratch.
Pick a Tempalte or build your own
3. Lightning Components
Add powerful functionality to your Experience Cloud site with Salesforce Lightning Components, designed to simplify and enhance your site-building process. Choose from prebuilt components for features like forms, dashboards, and search bars, or create custom components to meet unique business needs.
Thanks to the drag-and-drop interface in Experience Builder, integrating these components is quick and easy. Whether you’re making updates or designing from scratch, Lightning Components helps you build a dynamic, user-focused site with minimal effort.
Drag-drop Components on your Site pages
4. Mobile Publisher
Mobile Publisher is another special feature to consider when you plan to implement Experience Cloud. This unique feature can help you transform your Experience Cloud sites into fully branded mobile apps, delivering a seamless, on-the-go experience for your users.
With custom branding options like personalized app icons and themes, you can make your app an extension of your organization’s identity. And if that’s not sufficient, there are also native features such as push notifications, offline access, and device integration to keep users engaged and connected wherever they are.
Mobile Publisher also makes app deployment effortless with guided steps for publishing on the App Store and Google Play, while Salesforce's robust security ensures data protection and compliance.
Expand reach with Mobile Publisher
5. Content Management System (CMS)
Experience Cloud’s built-in CMS can help you deliver fresh, engaging, and organized digital content effortlessly - without needing any technical expertise.
With it, you can store and manage all your content in one place, reuse it across multiple Experience Cloud sites or external platforms, and dynamically adapt it based on user roles, locations, or devices.
Not just that, you can integrate it with Salesforce workflows, apps, and tools to enhance functionality and keep your audience engaged with relevant, up-to-date information.
Manage content right in your Experience Cloud CMS
6. Personalization Tools
Meeting the unique preferences and behaviors of each individual is crucial to sustaining a highly engaging community, portal, or forum. Thankfully in Experience Cloud, there are several personalization features through which you can deliver relevant content to users on their favorite channels and at the right time.
This includes:
Audience Targeting: Segment users based on attributes like location, device, role, or preferences.
Personalized Recommendations: Use Einstein AI to provide product suggestions, articles, or knowledge-based resources based on user behavior.
Role-Based Access: Deliver specific content and features to users based on their roles (e.g., employees, partners, or customers).
Event-Triggered Actions: Automate notifications, updates, or new content displays based on specific user actions or milestones (e.g., completing a purchase or opening a support ticket).
Role-Based Access in Salesforce Experience Cloud
7. AI Chatbots
Whether you need support bots to answer FAQs, lead generation bots to capture user data, or proactive bots to trigger notifications, Experience Cloud has tools to create scalable, data-driven bots that enhance user satisfaction, reduce workloads, and transform your Experience Cloud into a powerful engagement platform.
You can use tools like Einstein Bots, Salesforce’s native solution, to design conversational flows, retrieve CRM data, automate case creation, and deliver personalized responses, all through a no-code interface. Alternatively, third-party platforms like Dialogflow or Azure Bot Service can be integrated via APIs for advanced AI capabilities.
Customizing Einstein Bots
8. Gamification Elements
Salesforce Experience Cloud gamification features can take your user engagement to the next level, creating a sense of community and encouraging active participation.
With features like badges and leaderboards that reward users for activities such as asking questions, responding in forums, or attending events, you can make your users’ contributions visible and appreciate them publicly.
Challenges and quests can further add an extra layer of interactivity, motivating users to complete tasks like writing articles or earning expertise badges. Recognition programs that spotlight top contributors can greatly boost morale and inspire others to engage more.
By integrating these gamification elements into your Experience Cloud site, you can create a fun, interactive environment that builds loyalty, strengthens community bonds, and keeps users coming back for more.
9. Security Tools
Before making your sites or portals live, you must ensure they are fully secure. With Salesforce Experience Cloud security features like clickjack protection and Lightning Locker ( and more), you can foolproof your site from security threats and protect it from breaches.
Salesforce Experience Cloud security features:
Clickjack Protection: Prevents hidden iframes from tricking users into clicking malicious links or buttons, ensuring your site remains secure from unauthorized redirections.
Lightning Locker: Ensures security by controlling the behavior of third-party components and code in your experience.
Content Security Policy (CSP): Controls which resources (scripts, styles, images, etc.) are allowed to load on your site.
Event Monitoring: Monitors user activity and identifies potential risks such as unusual logins or data downloads.
10. Advanced Analytics and Reporting
Experience Cloud gives you everything you need to take control of your site’s performance and engagement. Want to track how users interact with your site? Add Google Analytics 4 to your enhanced LWR site in Experience Builder and get real-time insights into page visits and user engagement.
Need ready-made dashboards? The Salesforce Communities Management packages provide you with prebuilt reports to monitor site activity directly in Experience Workspaces. Plus, you can enable Analytics dashboards for your partners and customers, giving them the tools to explore data and make smarter decisions.
If you're looking to go deeper, tools like Tableau let you create interactive dashboards and track key metrics like user behavior, KPIs, and content effectiveness. And don’t worry about external users—Experience Cloud makes it easy for partners so they can access insights on leads and opportunities and sell faster and more effectively.
11. Custom Domains
Your brand deserves to stand out, and a custom domain can help make that happen. Imagine your users landing on a site with a personalized domain name that immediately reinforces trust and credibility.
Add HTTPS encryption, and you’ll have a secure, protected experience your end users can rely on without second thoughts. Besides looking good, these simplified URLs also boost your SEO ranking, making it easier for users to find you. It’s a simple step that can bring you big rewards down the road.
12. Experience Workspaces
Take control of your Experience Cloud site with Experience Workspaces—your one-stop hub for managing everything. Whether you want to update branding, tweak content, or adjust user permissions, everything’s available right there.
Let’s say you want to know how your site is performing. Built-in analytics can give you instant insights into your engagement metrics, so you can track progress and identify opportunities for improvement.
And when it’s time to refresh your content, scheduling or updating it is quick and seamless. No complicated workflows, no headaches—just a streamlined, efficient way to keep your site fresh, relevant, and running at its best.
13. Self-Registration and Guest Access
To keep users engaged and make a lasting impression, it’s essential to let them connect with your site effortlessly. With self-registration, users can quickly create their accounts to access personalized services like loan applications or customer portals.
Don’t want to require sign-ups right away? Guest access allows visitors to explore selected content, like product catalogs or FAQs, without logging in. And when they’re ready to join, custom onboarding flows guide them step by step, ensuring a smooth, intuitive, and welcoming experience. It’s all about removing barriers and creating connections.
Conclusion
Before adopting a solution, it's crucial to know the ins and outs of the platform it is built upon. Salesforce Experience Cloud is one tool you must have in your armor if you’re thinking about building a portal or a website that keeps your customers, partners, or employees delighted and connected.
We hope this blog clears out the doubts you might have had about Salesforce Experience Cloud and its capabilities and if it would be a fit for your business. At Concretio, we’ve helped several businesses transform digital experiences with Experience Cloud and would be glad to help you too in your digital transformation journey.
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