List of Salesforce Products: Essential For Businesses Looking To Explore Salesforce Solutions

Written By Bhanujeet Singh Rajawat

Salesforce has established itself as a global leader in customer relationship management (CRM) platform. The significance of Salesforce in business's success has cemented its position in the business landscape. Their forte lies in the ability to provide a suite of robust and result-oriented tools with easy interface and immense capabilities for organizations of all sizes. 

As a Salesforce development company, we have compiled the essential Salesforce products to help you identify which solutions are best suited for your business.

List of Salesforce products and tools we have covered in this article:

  1. Sales Cloud

  2. Marketing Cloud

  3. Marketing Cloud Account Engagement

  4. Analytics Cloud

  5. Einstein Recommendation Builder

  6. Einstein Analytics

  7. Service Cloud

  8. Experience Cloud

  9. Commerce Cloud

  10. Health Cloud

  11. Financial Service Cloud

  12. Education Cloud

  13. Vlocity

  14. Mulesoft

  15. Heroku

  16. Hyperforce

  17. Salesforce Net Zero

Here they are divided into segments as per their purpose and how beneficial they are for you:

A. Salesforce products for marketing and sales:

  • Salesforce Sales Cloud:-

Salesforce Sales Cloud Dashboard (Source: Salesforce)

The sales team handles a lot of data about their customers and prospects: name, email, company, interests, past conversations, and many more. Sales cloud application is designed to assist the sales team by streamlining the whole sales process. Centralizing customer data, lead management, sales collaboration, opportunity management, remainders, and scalability, allows sales representatives to save time, be more productive, focus on relationship building, manage customer accounts, and increase deal closing ratio.

Sales Cloud Reviews:

  • 4.4/5 (1,789 reviews on Gartner)

  • 4.4/5 (20,402 reviews on G2)

  • 4.4/5 (18,400 reviews on GetApp)

  • 4.4/5 (18,453 reviews on Capterra)

  • Salesforce Marketing Cloud:-

Salesforce Marketing Cloud is an umbrella of multi-channel marketing tools that includes email marketing, social media management, and more. This enables firms to manage dynamic marketing campaigns, customer engagement, create personalized journeys, performance analysis, automated execution, activity mapping, and data management.

Utilizing this tool and the insights provided by its AI, you can design and optimize strategies that will resonate with your target audience, leading to better results and ROI.

Marketing Cloud Reviews:

  • 4.3/5 (447 reviews on Gartner)

  • 4.0/5 (4,385 reviews on G2)

  • 4.2/5 (498 reviews on GetApp)

  • 4.2/5 (498 reviews on Capterra)

  • Salesforce Marketing Cloud Account Engagement:-

Now Marketing Cloud Account Engagement (formerly “Pardot”) is a B2B marketing automated solution, designed so the sales and marketing team can function in a coherent manner. Generate higher-quality leads with high lead scores (assigned by Salesforce Einstein AI) and close those deals faster, respectively.

Salesforce marketing cloud account engagement aligns the sales and marketing team by providing them with a strong set of tools like lighting email builder, customizable lead capture form, Salesforce Einstein, lead scoring, behavior scoring, automation, and full sync Salesforce integration, this helps deliver, proper prospects tracking, dynamic personalized content, and thorough analytical information.

Marketing Cloud Account Engagement Review:

  • 4.2/5 (666 reviews on Gartner)

  • 4.0/5 (2,332 reviews on G2)

  • 4.1/5 (648 reviews on GetApp)

  • 4.1/5 (648 reviews on Capterra)

B. Salesforce Products for Analytics:

  • Salesforce Analytics Cloud:-

Salesforce Analytics Cloud has undergone several changes but has only evolved to become better and more robust. Organizations can have large amounts of data but fail to derive value from it. 

Analytics Cloud is a powerful analytics and business intelligence tool that is capable of extracting underlying value from your large amount of data. Perform advanced intelligent analysis and present those solid and valuable insights in an easy to comprehend, visualized manner. 

By leveraging these insights, businesses can make data-driven decisions, uncover patterns and trends, and plan for future strategies.

Analytics Cloud Review:

  • Einstein Recommendation Builder:-

Einstein Recommendation Builder harnesses the power of AI and big data to provide personalized recommendations to your customers. Learning from their past behaviors and preferences, recommendations will keep improving. 

By combining recommendation strategies and the “Next Best Action” tool, we can get doable actions for users to perform, just by using a simple click-and-drop method to set up rules and triggers for your model design. Companies can leverage this tool to enhance customer experience, drive sales, and market effectively. 

  • Einstein Analytics:-

Empower your organization with advanced analytics capabilities, drill down into your data, and gain detailed reports with features like predictive analytics, data visualization, pipeline analytics, service analytics, and marketing analytics.

Einstein Analytics can be integrated with external data sources like external applications, data sets, and data warehouses, bringing your data into one place for analysis and reporting. Individuals with managerial positions can get the full overview and monitor KPIs in real-time, providing assistance where needed by viewing in-depth performance reports.

Einstein Analytics Review:

C. Salesforce Products For Customer Service & Engagement:

  • Salesforce Service Cloud:-

Service Cloud is a comprehensive customer service platform that provides a holistic view of your customer base, makes management easier, and assists in customer support service, helping your agents deliver exceptional quality support experiences.

Features like case management, knowledge management, omnichannel routing, self-service, service automation, feedback manager, and Einstein AI will enable your organization to automate the support process, save time and resources, streamline workflow, strengthen customer satisfaction, and increase retention.

Service Cloud Review:

  • 4.4/5 (322 reviews on Gartner)

  • 4.3/5 (3.879 reviews on G2)

  • 4.4/5 (765 reviews on GetApp)

  • 4.4/5 (765 reviews on Capterra)

  • Salesforce Experience Cloud:-

Customer Portal built on Experience Cloud (Source: Salesforce)

Experience Cloud is an online cloud-based platform that helps businesses construct a digital experience for shareholders, and connect to your Salesforce CRM. This enables businesses to securely facilitate communication, information exchange, documents, and other data between customers, partners, and employees.

Using this platform, you can create partner portals, help centers, storefronts, customer support hubs, and more. Some advantages of using Experience Cloud are, creating experiences that cater to specific needs, customizable design, industry-specific, and integrating data from third parties.

Experience Cloud Review:

D. Industry-Specific Salesforce Products:

  • Salesforce Commerce Cloud:-

Commerce Cloud offers a suite of solutions for B2C (business to customer), B2B (business to business), and B2B2C (business to business to customer) e-commerce customers. This means that businesses in retail and electronic commerce can power their website, and in-store sales, to create personalized shopping experiences.

With features like order management, checkout assistance, seamless integration, mobile optimization, multi-channel commerce, and AI-powered recommendations, Commerce Cloud is particularly beneficial for mid-to-large-sized businesses looking to enhance their online presence and customer experiences.

Commerce Cloud Review:

  • Salesforce Health Cloud:-

Health Cloud is designed for the healthcare industry and life sciences industry. It aims to improve the whole experience a patient goes through during and after. Patient 360 provides a unified view of each patient's details, previous medical records, current prescriptions, any allergies, and more. 

Case management, data integration, and analytics insights are some of the features available. This product helps providers deliver timely, personalized care and treatment. Ensuring collaboration between different departments and with patients themselves.

Health Cloud Review:

  • Salesforce Financial Service Cloud:-

Financial Cloud is tailored to the unique needs of financial institutions and is divided into three verticals: banking, insurance, and wealth & asset management. It provides a flexible data model for specific requirements and a platform that can manage client relationships, risk management, compliance, document management, personalized engagement, smart leads, and data privacy. Implementing this cloud solution will streamline your team's workflow, obtain a finer understanding, and direct efforts in the right direction.

Financial Service Cloud Review:

  • Salesforce Educational Cloud:-

Education Cloud (Source: Salesforce)

Education Cloud is a collection of tools specifically designed for educational institutions. It is built on EDA (Education Data Architecture), which allows the construction of a network with multiple systems able to securely access students and educators data stored at a centralized place, benefiting students, faculty, and administrators.

Institutions can make use of features like LMS (learning management system), centralized data, admission process, case management, real-time insights, mobile access, student service center, student portal, and support chatbots to improve student engagement, operate efficiently, and make data-driven decisions.

Education Cloud Review:

  • Salesforce Vlocity:-

Vlocity provides pre-built industry-specific solutions; it aims to address unique challenges faced by companies in different industries, like utilities, communication, media, finance, transport, manufacturing, and health. Offering omnichannel engagement, marketing, easy configuration, quick implementation, pre-build functionality, and service management.

Vlocity Review:

  • 4.5/5 (26 reviews on G2)

  • 4.2/5 (3 reviews on Gartner)

E. Salesforce products for Integration & other services:

Salesforce Mulesoft:-

Mulesoft is a platform that enables seamless integration between applications, data, and devices across different environments. It is known as IPaaS (integration platform as a service). Salesforce acquired Mulesoft in 2018, further promoting and simplifying cloud and on-premise integration. Mulesoft enables the flow of data, improving data accessibility, streamline operation, and automation.

Mulesoft Review:

  • Salesforce Heroku:-

Heroku is a cloud-based platform as a service (PaaS) that equips developers with the capability to develop, run, and operate modern applications entirely on the cloud.

Heroku lets companies of all sizes focus on customer app experience without the limitations of hardware, servers and creating their security protocols.

Heroku Review:

  • Salesforce Hyperforce:-

Salesforce’s next-generation infrastructure architecture grants compatibility to businesses to run Salesforce instances on major public cloud platforms, such as Google Cloud Platform, Microsoft Azure, and Amazon web services. Users can leverage Hyperforce for better flexibility, scalability, and performance in global locations. Providing more choice, control over data habitation, backward capability, and enhanced security.

  • Salesforce Net Zero:-

Salesforce Net Zero is a comprehensive platform designed to help organizations achieve their sustainability goals and net-zero emissions. It is so that businesses can take part in climate action commitment, by using tools like ESG (environmental, social, and governance) management, carbon footprint calculation, automated reporting, actionable insight, and AI capabilities. Companies can utilize Net Zero Cloud to begin their journey toward sustainable practices.

Net Zero Cloud Review:

Conclusion

The diverse range of Salesforce products empowers businesses to address various aspects of their operations, from marketing to sales to customer service and analytics.

Choosing the right Salesforce solution from the list of Salesforce products will significantly improve efficiency and productivity, giving your business a competitive edge. Whether you’re looking to automate processes, integrate systems, or improve customer satisfaction, Salesforce has the tools to help your business succeed and grow.

If you are considering exploring Salesforce solutions for your business, Concretio can be your trusted Salesforce Implementation Company, with decades of experience and over 200+ certified guiding experts. Connect with our team and get started on your Salesforce journey.

Further reading

Learn how to implement Data Cloud into your business.

Boost your sales using Appexchange Trailforce.

Here's how you can smartly manage with the power of Sales Cloud.

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Bhanujeet Singh Rajawat
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