What an incredible event in the history of Salesforce! With over 1,500 sessions across 3 days, Dreamforce 2024 delivered wave after wave of features and updates that rolled out non-stop across various platforms. Our team kept a close eye on the announcements from day one, analyzing the key highlights to bring you this comprehensive guide that captures everything you need to know about this year's Dreamforce.

Powered by Data Cloud's capabilities and enhanced by AI-driven agents, Customer 360 products are poised to revolutionize business operations. The updates and enhancements announced at the event offer unique features designed to simplify processes and elevate user experience. In this blog, we’ll explore these features and how they can transform your workflow.

The All-New Agentforce

The highlight of Dreamforce 2024, Agentforce, has been hailed as the "third wave of AI innovation." Now available across all Customer 360 platforms, including Marketing, Commerce, Sales, and Service Clouds, Agentforce revolutionizes customer engagement and streamlines operations with autonomous AI agents.

Agentforce is Salesforce’s AI platform for creating and managing autonomous agents that handle customer inquiries, resolve issues, and automate tasks. Powered by the Atlas Reasoning Engine and advanced AI models like xGen-Sales and xLAM, it enables agents to perform complex actions, analyze real-time data, and adapt to changing conditions for more effective responses.

Dreamforce Announcements for Developers

At Dreamforce 2024, Salesforce launched a suite of useful tools designed to streamline and accelerate the development process. These new features, powered by AI, are set to make developers' lives easier by boosting productivity, reducing iteration time, and optimizing performance. Below are the developer tools recently announced at Dreamforce.

LWC Local Development

The most useful tool launched at Dreamforce 2024, LWC Local Development is a game-changer for developers. This long-awaited feature allows developers to instantly see real-time updates directly in the browser without needing to deploy changes to a Salesforce org.

Whether working on web, mobile, or Experience Cloud LWR (Lightning Web Runtime) sites, developers can now code more efficiently by cutting down deployment times and improving iteration speeds.

LWC Local Development in Action | Source: Salesforce

Agentforce for Developers

Built on Salesforce’s internal LLMs, Agentforce for Developers is an upgraded version of Einstein for Developers, featuring enhanced inline autocomplete. It helps developers generate, explain, and document code effortlessly. With prompts like /test:, /explain:, and /document:, developers can quickly validate code, get explanations, and create documentation, all in one streamlined process.

Scale Center

Designed to optimize performance, Scale Center analyzes test runs and production data to detect issues like CPU timeouts and Apex errors. It generates detailed reports that pinpoint trouble spots, enabling developers to address problems quickly and efficiently.

Apex Guru

Apex Guru is a dynamic tool that analyzes production and sandbox runtime logs to identify performance issues like inefficient code, CPU timeouts, and high memory usage. Now integrated into Code Analyzer 5, it leverages Salesforce’s AI models to offer actionable recommendations, ensuring code is both efficient and scalable early in the development process.

Dreamforce Updates for Tableau

Since Salesforce’s acquisition, Tableau has experienced record-breaking growth. Now fully integrated into the Salesforce ecosystem, Tableau continues to receive timely updates and enhancements. At Dreamforce 2024, several exciting updates were introduced to further elevate the platform. Let's quickly explore the key enhancements.

Tableau Einstein

Built on the Salesforce platform, Tableau Einstein integrates Salesforce’s powerful AI capabilities directly into Tableau. This feature enables users to generate AI-driven insights, predictions, and recommendations within their dashboards. With automated data analysis and forecasting, businesses can make smarter, data-backed decisions faster than ever before.

Tableau Pulse

Tableau Pulse provides users with real-time, personalized metrics and insights. It delivers key performance indicators like brand health and CSAT through a single, interactive graph. Integrated with Slack and email, it ensures timely updates on critical data changes, enabling faster, data-driven decision-making across teams.

Tableau Agent

Built to improve decision-making, Tableau Agent allows users to query their data in natural language. It quickly generates visual insights and actionable recommendations, empowering businesses to make informed, data-driven decisions across departments. Available on Tableau+, Tableau Agent streamlines data exploration for more efficient and effective analysis.

Tableau Marketplace

Tableau Marketplace is the go-to platform for discovering and sharing AI-powered analytics apps, charts, and agents. By providing ready-made solutions, it helps teams improve productivity and simplify workflows. Launching on Tableau+, the marketplace offers businesses quick access to advanced tools for smarter data analysis.

Dreamforce Keynote for MuleSoft

At Dreamforce 2024, MuleSoft introduced groundbreaking updates aimed at addressing the integration challenges businesses face today. With enhanced AI capabilities and automation tools, these features are designed to make data and application integration faster, smarter, and more efficient. Let’s take a look at the key updates that are transforming the MuleSoft platform.

MuleSoft Topic Center

Topics act as prompts for autonomous agents, and the MuleSoft Topic Center serves as the central hub where all these topics are organized and managed. It combines APIs and metadata, guiding agents to take action and respond to inputs based on the available data.

Topic Center for Agents | Source: Salesforce

MuleSoft Direct for Data Cloud

This latest MuleSoft feature allows users to ingest unstructured data into the vector database of Data Cloud. By pulling data from knowledge bases, it gives autonomous agents access to a much broader dataset, enabling them to deliver more effective and informed outputs.

Einstein for Anypoint Code Builder

MuleSoft’s integration with Einstein introduces automation into API flow development. Developers can now design API specifications and let Einstein automatically implement them, saving time and reducing manual coding efforts.

Dreamforce 2024: Sales Cloud Enhancements

With Agentforce now available across the platform, it's no surprise that Sales Cloud has also received exciting updates incorporating autonomous AI agents. These agents are proving incredibly useful for sales teams by automating tasks and driving efficiency. Let’s explore some of the key features introduced in the Sales Cloud Keynote and how they are set to revolutionize sales operations.

SDR Agents

SDR Agents leverage AI to automate lead generation and qualification. These autonomous agents can handle personalized prospecting at scale, allowing sales teams to customize agent behavior with rules of engagement, tone, and language through the Agent Builder. This feature saves time by qualifying leads without manual intervention.

Sales Coach

Sales Coach provides real-time, personalized coaching to sales reps during calls. It offers suggestions and tips for negotiation and follow-ups, acting as a virtual coach that guides reps to enhance their performance. Whether during or after a sales call, this tool helps reps refine their skills with immediate, actionable feedback.

Revenue Cloud

The all-new Revenue Cloud accelerates the process of creating quotes and orders across channels. Its API-first architecture, paired with AI automation, offers dynamic revenue orchestration and a unified view of key data, leading to smarter decision-making and more efficient operations.

Marketing Cloud Keynote at Dreamforce 2024

On day 3 of Dreamforce, several enhancements were introduced during the Marketing Cloud keynote. Designed to help businesses build deeper customer relationships through advanced AI and data-driven strategies, these updates focus on streamlining customer interactions and making every touchpoint more meaningful. Here’s a quick rundown of the key announcements:

Marketing Cloud Advanced Edition

With the new Advanced Edition, companies can scale their communication and deliver 15 million messages per hour. The enhanced AI features ensure personalized marketing journeys, creating a bridge between marketing, sales, and commerce functions.

Einstein Marketing Intelligence (EMI)

EMI delivers a centralized platform for marketers to monitor vital performance indicators, including revenue, CTR, and engagement. By automating data analysis, it empowers marketers to refine campaigns on the go, improving both efficiency and outcomes.

Agentforce for Marketing

In the Dreamforce keynote for Marketing, Salesforce unveiled two new marketing agents:

Campaign Agent: Designed to help marketers create, launch, and optimize campaigns through AI-powered recommendations.
Personalization Agent: Set to launch next summer, this agent will provide real-time personalization across channels, adapting to customer behaviors and preferences.

Campaign Agent for Marketing | Source: Salesforce

Dreamforce Keynotes for Commerce Cloud

Michael Affronti, General Manager of Salesforce Commerce Cloud, announced several new features and enhancements to the product during the Dreamforce keynote. These updates are designed to tackle the growing challenges businesses face in delivering seamless, personalized commerce experiences.

By leveraging AI, unified data, and advanced automation tools, Salesforce Commerce Cloud is set to revolutionize how companies manage both B2B and D2C operations, ensuring customers experience smooth, efficient, and connected journeys across every channel.

Unified Commerce

Commerce Cloud’s new Unified Commerce Platform integrates all the essential commerce elements like checkout, order management, and point of sale into a single solution. Whether businesses operate in B2B or D2C, the platform offers flexibility, centralizing commerce with sales, marketing, and service right out of the box.

Agentforce for Commerce

Agentforce is everywhere, and in Commerce Cloud, it will play a crucial role in enhancing the eCommerce experience. Here's how Agentforce is introduced into Commerce:

Agentforce Merchant: Automates eCommerce management by optimizing SEO, managing product descriptions, and streamlining inventory management. It leverages AI-driven insights to suggest actions and improve operational efficiency through a conversational interface.
Agentforce Buyer Agent: Tailored for B2B operations, Agentforce Buyer Agent simplifies product searches, purchases, and reorders by providing automated pricing, order tracking, and post-purchase support. This AI-driven agent allows businesses to provide a seamless, consumer-grade experience for B2B buyers.
Agentforce Personal Shopper: Agentforce Personal Shopper acts as a digital assistant, delivering personalized product recommendations in real time. By learning and adapting to customer preferences, it offers natural conversational interactions, just like an in-store associate for a personalized shopping experience.

Agentforce Personal Shopper | Source: Salesforce

Conclusion

Dreamforce 2024 was a showcase of innovation, with announcements spanning nearly all Salesforce products. This year’s event was filled with groundbreaking enhancements, with most updates centering around AI agents, marking a significant shift toward automation. As we step into this new era, businesses worldwide will soon see autonomous agents working seamlessly with humans, transforming both operations and customer experiences across industries.

Ready to leverage these innovations in your operations? Get in touch with us, and our experts will provide you with a future roadmap to elevate your business operations to the next level.

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Dreamforce 2024 Simplified: Key Announcements You Need to Know

The All-New Agentforce