Top Highlights of Dreamforce'22

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Written By Abhinav Gupta

Last week, Salesforce wrapped up its 20th grand Annual event: Dreamforce. The keynote titled “The Great Reunion” was delivered with great energy. Salesforce shared its big ideas for the future, including new ‘Digital Transformation’, ‘Climate Accountability’, and ‘Future of Work’. Here we are, discussing them all in detail, so let's get started.

Visit Salesforce+ to listen to the full recording

Digital Transformation

Salesforce Genie: “A new day for customer magic.”

Salesforce Genie is the core component powering the Salesforce Customer 360 platform, which is a real-time data platform with an enormous capacity. Its ability to convert data into personalized experiences for customers in sales, service, marketing, and commerce is truly magical. Genie enables these experiences to be seamless and adaptable to customers' ever-changing needs and preferences.

Additionally, it guarantees that each customer is given a single, all-encompassing record, and it consolidates all the identities connected with them across the vast number of apps utilized by your organization (on average 976). With Genie's advanced features, achieving hyperscale personalization is now within reach.

Genie is Powering Dreamforce:


Developed Partnerships 

With AWS: A new integration b/w the Salesforce Platform & Amazon SageMaker will allow customers to use SageMaker, AWS’s machine learning (ML) modeling service, with Einstein, Salesforce’s artificial intelligence (AI) technology, to construct new AI models that can be used in real-time all over Customer 360.

With WhatsApp: With WhatsApp: Salesforce will deliver WhatsApp-first business messaging to customers as a fresh way to sell, market, & support straight from a conversation. By doing so, Salesforce will boost customer engagement, rev sales, and push better customer support.

With McKinsey: This integration will link McKinsey’s strategic understanding and profound transformation abilities with Salesforce, fostering what customers are demanding: more channels, utility, convenience, along with personalized experiences.

With Snowflake (unveiled on 15 Sept): New zero-copy data-sharing innovations will facilitate customers and they will be able to open more value from their data and securely collaborate in real-time between the Salesforce Customer Data Platform and Snowflake.

Salesforce New Automation Product Suite (unveiled on 14 Sept): 

Flow for Industries (unveiled on 14 Sept): With Salesforce's new automation product suite, industries can boost productivity and efficiency. The add-on to the Flow product suite, It uses automation to grow financial services, healthcare & manufacturing orgs with low-code tools.

To learn more about it, please visit here.

State of Service Report 5th Edition (unveiled on 8 Sept): Salesforce surveyed over 8,000+ customer service professionals in 36 countries to evaluate the state of the profession, And, it comes out that due to the rising customer expectations for quick issue resolution, 78% of service agents are frustrated by the increasing challenges of balancing quality and speed. Automation is a big help here. A majority of service organizations (98%) surveyed that use automation, reports that it has saved significant amounts of time.

Climate Accountability

Net Zero Cloud Marketplace

With Salesforce's Net Zero Marketplace, carbon credits will be purchased easily and transparently. Powered by the Commerce Cloud, Salesforce Net Zero Marketplace links buyers and ecopreneurs, offering a catalog of projects with an easy-peasy e-commerce experience for purchasing them. Initially available in the US in October 2022, Net Zero Marketplace will expand to more markets by 2023.

Ocean Research Program

This year, Salesforce is expanding its ocean research program, which protects endangered whales, battles plastic pollution, and monitors ocean health with artificial intelligence.

The “Great Reforestation”

1t.org aims to sequester 200 gigatons of carbon by preserving, rehabilitating, and planting 1 trillion trees before 2030.

Sustainability Talent Gap Research (unveiled on 14 Sept)

Whether it's carbon accountants, scientists, or ecopreneurs, we need a cadre of professionals working together to control emissions. According to  Salesforce researchers, even though employees wish to contribute to combating climate change, their companies do not provide adequate roles, training, and tools to enable them to do so.

Future of Work

Innovations in Slack

Working together in Slack is now even more productive, Slack Canvas offers teams a new surface to capture knowledge and share it, and Salesforce Customer 360 data can now be accessed in Slack and acted upon directly. Among the additional Slack huddle features are video, multi-person screen sharing, message threads, and more.

Slack Partner Industry Solutions (unveiled on 15 Sept)

Slack and Salesforce are launching industry-specific Slack solutions. In this first wave, financial services, manufacturing, communications, retail, media, and technology customers will get strategic guidance from partners to bring their digital HQ to life.

New ‘Hire Me’ Button (unveiled on 15 Sept) 

Salesforce heightens its priority on workforce growth. A new Hire Me button will be added to the Trailblazer.me profile to assist in preparing 20,000 fresh Trailblazers for careers in the Salesforce ecosystem by 2028. The button will be open for all in winter 2022.

We'll be back soon with more Salesforce blogs. Until then, check out our previous blog posts on 'Dreamforce's Day 1 Updates', and 'Dreamforce 2022: Day 2 Recap'. See you soon, bye!

References

  • https://www.salesforce.com/products/genie/overview/

  • https://www.salesforce.com/news/press-releases/2022/09/20/genie-news/

  • https://www.salesforce.com/blog/what-is-salesforce-genie/

  • https://www.salesforce.com/news/stories/salesforce-aws-announcement-2022-dreamforce/

  • https://www.salesforce.com/campaign/aws/

  • https://www.salesforce.com/news/stories/salesforce-and-whatsapp-partner-to-transform-how-people-and-businesses-engage/

  • https://economictimes.indiatimes.com/news/company/corporate-trends/whatsapp-announces-expanded-partnership-with-salesforce/articleshow/94330413.cms

  • https://www.mckinsey.com/about-us/new-at-mckinsey-blog/mckinsey-and-salesforce-forge-new-alliance-to-help-organizations-accelerate-digital-transformations

  • https://www.salesforce.com/products/digital-process-automation/overview/

  • https://www.salesforce.com/in/resources/research-reports/state-of-service/

  • https://www.salesforce.com/products/net-zero-cloud/marketplace/

  • https://www.salesforce.com/products/net-zero-cloud/overview/

  • https://www.salesforce.com/news/stories/sustainability-jobs-training-salesforce-research/

  • https://www.salesforce.com/news/press-releases/2022/09/20/slack-canvas-news/

  • https://www.salesforceben.com/dreamforce-keynote-22-announcements/#

  • https://www.salesforce.com/news/press-releases/2021/09/21/new-salesforce-and-slack-innovations-empower-companies-to-build-their-digital-hq/

  • https://slack.com/intl/en-in/blog/news/slack-innovations-unveiled-dreamforce

  • https://www.salesforce.com/news/stories/salesforce-trailblazer-me-hire-me-button/

Abhinav Gupta

First Indian Salesforce MVP, rewarded Eight times in a row, has been blogging about Salesforce, Cloud, AI, & Web3 since 2011. Founded 1st Salesforce Dreamin event in India, called “Jaipur Dev Fest”. A seasoned speaker at Dreamforce, Dreamin events, & local meets. Author of many popular GitHub repos featured in official Salesforce blogs, newsletters, and books.

https://abhinav.fyi
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