For marketers and developers who have spent years working with Salesforce Marketing Cloud Engagement, AMPscript has always been one of the platform's most valuable capabilities.

Most sales organizations struggle to bridge a simple gap: your CRM tells you to sell, but only your SAP system knows if you actually have it in stock. Too many deals stall because of simple data gaps.

If you've used a CRM for more than a few months, you already know the drill. Sales reps spend half their day updating fields, writing follow-up emails, and trying to remember which lead they were supposed to call back.

Migrating to HubSpot CRM can significantly improve your sales and marketing; operations teams can collaborate and manage customer relationships. But there may also be concerns associated with a different system, such as whether or not all contact details/deals/historical records/other important business information will be able to be migrated over fast enough without creating disruption.

Windsurf became Devin Desktop overnight. Cursor sold for $60B. Learn the four-question control-plane test that tells you which AI coding tool you can actually walk away from.

Enterprise teams lose millions when CRM forecasting ignores the massive volume of customer signals hidden in emails, PDFs, call transcripts, support tickets, and Slack conversations.

You've been managing your HubSpot portal for months or maybe years. Workflows are running, properties are stacking up, pipelines are being tweaked, and new team members keep adding their own configurations. Before long, nobody really knows what's in the portal anymore.

When was the last time manual paperwork slowed your deals? Imagine Salesforce AI agents handling document generation, OCR, approvals, and e-signatures automatically.

Salesforce’s new AgentExchange is a massive opportunity for AppExchange partners. It’s a dedicated marketplace where customers look for AI-powered agents, actions, and templates to automate their workflows.

On June 8, 2026, Salesforce announced its agreement to acquire m3ter, a leading consumption-based billing platform designed for modern monetization models.

If you're thinking about implementing a Salesforce data masking solution, you've probably come across two terms: static data masking and dynamic data masking. If you're like most people, these two terms probably sound very similar at first glance.

Managing a growing CRM can quickly become hard to manage. As business workflows expand, custom properties multiply, and data dependencies become harder to trace over time, small configuration adjustments can quietly lead to broken automations, conflicting operational logic, or major data inconsistencies.

Traditional marketing campaigns are hitting a wall. If a customer browses your website today, waiting two days to send them a manual follow-up email means you have already lost their interest.

Building AI agents used to feel like assembling a car from spare parts. Doable, sure, but slow, messy, and painfully technical. That's changing fast. Workato Agent Studio, paired with Model Context Protocol (MCP) integration, is turning what once took weeks of engineering into something teams can actually ship in days.

Building a customer portal usually means dealing with a lot of copied data. The old way to show outside database info was slow and messy: you had to set up sync pipelines, move files around, and copy everything over and over. This old setup causes three big problems:

Modern marketing is no longer about sending the same campaign to everyone on a mailing list. Customers now expect personalized experiences that react instantly to their behavior.

Have you ever noticed that you can track an online order in real time, yet a basic government approval can take weeks? We rely on intelligent apps to anticipate needs and automate routines.

Most businesses think about real-time Salesforce translation as a communication tool. It sure is a communication tool, but that’s only part of the story. When you dig a little deeper, real-time chat translation in Salesforce Service Cloud is actually a revenue decision.

Automation just got a massive upgrade. For years, we’ve connected apps using rigid "if this happens, do that" rules. But things are changing fast, moving away from static workflows toward smart, thinking assistants.

For years, Marketing Cloud Connect (MCC) has been the standard bridge connecting Salesforce CRM with marketing engagements. It has served teams well, but it relies on an older approach: