HubSpot and Salesforce are industry leaders, offering a wide range of tools. They can handle everything from project management and customer relationship building to marketing automation and creating unified digital workspaces.

While both of them are formidable options, choosing the ideal platform can be daunting (even if you’ve got reliable HubSpot or Salesforce implementation services. In this blog, we will compare what these companies offer for diverse business purposes so you can identify the best fit for your specific needs without any confusion. 

Which Businesses Use Salesforce or HubSpot?

Several industry titans including Coca-Cola, Toyota, and American Express rely on Salesforce for managing comprehensive business operations. Salesforce’s cutting-edge technology and features allow them to deeply understand their customers, grow faster, and stay flexible to meet evolving market demands.

HubSpot on the other hand has become the go-to choice for dynamic, fast-growing companies such as Pellaton, Ceron, and Zendesk. Its ease of use and comprehensive marketing, sales, and service solutions make it a solid proposition for startups and growing businesses.

While both these platforms offer solutions with vast similarities, they have some differences too which makes this comparison a necessity. Let’s check out how these two platforms fare against each other in various areas.

Comparing Salesforce and HubSpot for Marketing Needs

For comprehensive marketing needs, Salesforce has a dedicated solution in Marketing Cloud, located within the Salesforce Customer 360 ecosystem. It is a cloud-based digital marketing platform powered by cutting-edge AI, automation, and reporting. Marketing Cloud empowers marketers to segment their audience, deliver personalized messages, monitor campaign performance, engage leads and accounts, and enhance strategies using real-time insights.

On the other side, HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Let's assess how well these two solutions compare to one another:

Pricing

Suitability by Business Type

Feature Comparison

Pros and Cons

Comparing Salesforce and HubSpot for Automating Sales Processes 

For automating sales processes, Salesforce offers its cutting-edge Sales CRM in Salesforce Sales Cloud, designed to support and enhance the sales processes of companies. It provides a wide range of features, including contact management, opportunity tracking, sales forecasting, and Einstein AI, all aimed at helping sales teams close deals more efficiently. 

HubSpot Sales Hub, on the other hand, is a customizable, cloud-based system that helps increase sales and automate sales processes, saving time at every stage of the funnel. It too comes with exceptional capabilities for customer and prospects nurturing, lead conversions, and pipeline management. 

Unlike Marketing Cloud and Marketing Hub, these sales solutions offer similar features and competitive advantages in pricing which can make decision-making even more difficult. Consider their feature comparison to decide which one is a better fit for your overall sales needs.

Pricing

Suitability by Business Type

Feature Comparison

Pros and Cons

Comparing Salesforce and HubSpot for Customer Service

Service Cloud is Salesforce's primary solution for helping businesses manage and resolve customer inquiries and issues. It offers several tools including case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

HubSpot, on the other hand, has Service Hub that brings customer service data channels together in one place, and helps scale support through automation and self-service capabilities, making it a strong competitor to Salesforce’s Service Cloud. 

Let’s check out some of the key differences between these two for a better understanding:

Pricing

Suitability by Business Type

Feature Comparison

Pros and Cons

Comparing Salesforce and HubSpot App Marketplaces 

App marketplaces are essential for extending the functionality of core platforms like Salesforce and HubSpot. They provide businesses with access to a variety of tools and integrations that can enhance productivity, streamline processes, and address specific business needs.

 By leveraging these marketplaces, companies can:

• Customize their software to better fit their unique workflows and requirements.

• Integrate with other tools and platforms they are already using.

• Access innovative solutions created by third-party developers.

• Stay competitive by adopting new technologies and features as they become available.

Let’s check them in more detail through the below table:

Comparing Salesforce and Hubspot for Customer Relationship Management

Salesforce and HubSpot host various solutions in their cloud ecosystem, each with unique features and capabilities. 

Salesforce, for instance, has several CRM offerings including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics Cloud, and Experience Cloud. Salesforce also offers a dedicated offering for small businesses starting at $25 featuring sales, service, and marketing functionalities. Besides this, Salesforce also offers industry solutions catering different industries.

Speaking of HubSpot, it too has multiple CRM offerings, each dedicated to specific business functions. This includes Sales Hub, Marketing Hub, Service Hub, Operations Hub, Content Hub, and Commerce Hub. HubSpot also offers a Starter Business Bundle built for startups and small businesses starting at just $20.

Feature Comparison

Here’s a feature comparison between the two platform CRMs on a broad level:

Pros and Cons

Salesforce vs HubSpot: Making a Choice

When deciding between Salesforce and HubSpot, consider your unique business needs, budget, and the complexity of your operations. If your business needs a highly customizable and feature-rich platform, Salesforce is the way to go. You can collaborate with a Salesforce development company for tailoring out-of-the-box Salesforce solutions as per your business needs.

However, if you prefer a more affordable, intuitive solution that still offers robust features, HubSpot is an excellent choice. Additionally, you can leverage HubSpot development services to customize and optimize your HubSpot platform further to meet your specific needs.

Ultimately, the right decision hinges on your specific goals and requirements. Choose whichever platform seems best to propel your business forward.

Suggested Read

1. Marketing Cloud vs Marketing Hub

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