Salespeople serve as the lifeblood of any organization, as they generate the revenue necessary for business sustainability and foster customer relationships that can open doors to new opportunities and professional fulfillment. That is the reason why Salesforce has come up with Salesblazer: A New Community for Sales Professionals to Connect, Learn, and Boost Sales Success.

Salesforce's recent research reveals that nearly 70% of sales professionals are facing heightened challenges in sales due to factors such as budget constraints, inflation, and supply chain disruptions. In response, Salesforce's Salesblazer community aims to be the go-to platform, offering effective solutions to address these major issues and becoming the leading resource for sales professionals.

The Community of 'Salesblazer'

Salesforce equips sales professionals with cutting-edge tools to boost their sales effectiveness and accelerate their performance through the powerful Sales Cloud platform. But that's not all. They go the extra mile by empowering individuals with free learning on Trailhead and a Trailblazer Community of 19 million innovators, preparing them for present and future sales careers.

Leveraging its industry leadership and expertise, Salesforce introduces Salesblazer, the ultimate community for sales professionals. Aspiring salespeople to seasoned sales leaders can access learning, networking, and growth opportunities in this dynamic hub. Acquiring new skills through Salesblazer empowers sales professionals to contribute to their company's success and thrive in a competitive market.

Salesblazer is comprised of three distinct sets of resources:

Learn: Salesblazer offers a comprehensive learning experience for sales users, with access to 55 new Trailhead badges that are grouped into four specialized Trailmixes (learning paths). These badges are designed specifically for sales reps, business development reps, sales leaders, and sales operations professionals, providing targeted training and development opportunities.

Connect: Sales users can leverage the Trailblazer Community as a platform for networking, knowledge sharing, and coaching. This community provides a valuable space for sales professionals to connect with peers, exchange insights and expertise, and provide coaching and mentorship to further enhance their sales skills and knowledge.

Growth: In addition to its other features, Salesblazer will include resume-worthy credentials, including the highly esteemed "Sales Representative Certification". This certification will serve as a valuable recognition of a sales professional's expertise and competence.

Salesforce has formed a strategic partnership with Dale Carnegie, a renowned organization specializing in training and professional development. This collaboration involves leveraging Trailhead content, the Sales Representative Certification, and other valuable resources to benefit the Salesblazer community.

Communities on the Rise: A Growing Trend in Online Engagement

Over the past few years, online communities have experienced a significant surge in popularity. These communities span across various platforms, ranging from subreddits on reddit.com with massive subscriber bases, often numbering in the hundreds of thousands or even millions, to vibrant Slack communities like MindTheProduct or Ohana Slack.

According to data from GWI, a consumer insights firm, in 2019, a substantial 76% of internet users worldwide were actively involved in sharing information on online forums, blogs, and vlogs.

Unlike some social media platforms that cater to a wide range of interests, communities offer a secure and focused space where individuals who share a common profession or interest can come together to engage in meaningful conversations with like-minded peers.

The Salesblazer community aims to go beyond networking and learning for sales users, with the goal of fostering increased engagement with the platform they are utilizing. By encouraging members to consider the bigger picture and how their specific requirements can be integrated into the larger platform strategy, the community aims to facilitate a holistic approach to leveraging the platform's capabilities.

References:

• https://www.salesforce.com/news/stories/salesblazer-launch/

• https://www.salesforceben.com/salesforce-announces-new-salesblazer-community-for-salespeople/