Salesforce saved the best surprises for last, and Day 3 of Dreamforce didn’t disappoint! The final day saw exciting announcements that left everyone buzzing, including some major updates everyone had been eagerly waiting for. A standout this year was Agentforce, Salesforce's AI-powered agent solution, which saw an impressive 5,200 customers go live in their sandboxes within just the first two days. If you missed the event, don't worry—we’ve rounded up the biggest announcements from Marketing Cloud, Commerce Cloud, and Developer updates.

Salesforce Marketing Cloud Updates

Marketing Cloud received some impressive updates centered on Data and AI to help businesses build stronger, end-to-end customer relationships. The new updates are designed to make customers feel more connected by bridging multiple touchpoints, turning each interaction into an opportunity for deeper engagement.

Salesforce Marketing Cloud Advanced Edition

The new Marketing Cloud Advanced Edition is now available, allowing businesses to deliver over 15 million messages per hour. This powerful edition enhances customer engagement by providing advanced AI and automation capabilities, effectively bridging the gap between sales and commerce workflows with marketing journeys. By leveraging these features, organizations can create more personalized and efficient customer experiences.

Einstein Marketing Intelligence (EMI)

Einstein Marketing Intelligence offers marketers a centralized platform to view and analyze key performance metrics, including revenue, spending, email click-through rates (CTR), new leads, and new visitors. Marketers can utilize this tool to optimize their marketing spend and set KPIs for each metric.

By using Agentforce's capabilities, marketers can access campaign summaries and actionable recommendations that help achieve their KPIs and enhance overall performance

Agentforce for Marketing

Campaign Agent for Marketing: Creating campaigns is now simpler than ever with the all-new Campaign Agent for Marketing. This powerful feature empowers marketers to effortlessly build, define, and automatically optimize their campaigns. Now generally available, it operates based on predefined goals and instructions, allowing users to create and launch campaigns with efficiency. By leveraging data from Data Cloud it can draft personalized emails according to your specifications.

Personalization Agent for Marketing: Launching next summer, the Personalization Agent for Marketing will enable real-time personalization across every channel your business operates on. This innovative tool will tailor touchpoints to customer’s preferences and behaviors, ensuring a more engaging experience. By using real-time interactions, it will provide actionable recommendations that can improve engagement.

Commerce Cloud Updates

According to a Salesforce survey, 72% of commerce systems are disconnected. As the number of channels has expanded beyond just web and mobile, businesses are struggling to deliver seamless commerce experiences. To tackle these complexities, Salesforce has introduced groundbreaking features and updates aimed at creating a unified and efficient commerce environment powered by Data and AI.

Unified Commerce

The new Unified Commerce Platform integrates commerce, checkout, order management, and point of sale into a single solution. It comes out of the box with commerce, marketing, sales, and service all connected, enabling teams to effortlessly establish both B2B and D2C operations. Powered by Data Cloud and Agentforce, the Unified Commerce Platform enhances efficiency and connectivity for businesses.

Enhanced Checkout 

The Enhanced Checkout Experience offers a user-friendly interface where merchants can easily drag and drop payment methods onto their checkout pages without any coding required. This flexibility allows integration with popular payment options like Apple Pay, Amazon Pay, and Google Pay.

Point of Sale

The Point of Sale solution integrates digital and in-store shopping experiences on Salesforce, equipping store associates with the power they need to personalize customer interactions effectively. This cloud-based, mobile-first POS system acts as a bridge connecting online and offline retail, enhancing the overall shopping experience.

Agentforce Merchant

Agentforce Merchant empowers businesses to perform various tasks, including setting up online stores and igniting workflows. By utilizing unified data, this feature provides insightful recommendations, such as identifying low inventory levels and suggesting strategies for improving conversion rates. The conversational interface simplifies store management and enhances the user experience. Additionally, it can generate SEO-friendly product descriptions, helping businesses improve their online visibility and attract more customers.

Agentforce Buyer

The Agentforce Buyer brings consumer-grade experiences to buyers, purposely built for B2B. It elevates the B2B purchasing experience by providing functionality that allows buyers to effortlessly find, purchase, and reorder products while adhering to pre-negotiated pricing. You can connect Agentforce Buyer with sales, service, and order data to answer common inquiries such as order status without requiring human intervention, streamlining post-purchase transactions.

Agentforce Personal Shopper

The Agentforce Personal Shopper serves as a digital concierge, offering personalized shopping experiences at every touchpoint. Unlike traditional bots that rely on decision trees, this agent learns and adapts to provide natural, conversational interactions. With this Agent, shoppers receive tailored recommendations without feeling like they are engaging with a bot.

Commerce Cloud in New Suites

Commerce Cloud now offers Starter and Pro Suites, making it accessible for small and medium-sized businesses (SMBs). This comprehensive solution includes everything needed across sales, service, and marketing, packaged conveniently in one offering.

Developer Tools

Developers eagerly waited for the announcements at Dreamforce to see how their workflow could become more streamlined. This year, Salesforce delivered a host of new tools and features focused on enhancing security, automation, and productivity. Let’s explore the key updates:

LWC Local Development

The new version of Local Development for Lightning Web Components (LWC) takes real-time coding to the next level. Now, developers can visualize changes in the browser instantly while coding (no need for deployment). This feature supports both mobile and web, is now also available for Experience Cloud LWR sites, and is currently in beta.

Agentforce for Developers

Now generally available, Agentforce for Developers brings enhanced productivity to the development process. Built on Salesforce’s internal large language model (LLM), it ensures that all code and data remain within Salesforce’s trusted boundaries. Agentforce not only generates code but also provides detailed explanations, and developers can request breakdowns of every class method using the /explain: prompt. Additionally, the tool features improved inline autocomplete compared to the older Einstein for Developers, accelerating the coding workflow.

Scale Center

To ensure your code is performant and scalable, Salesforce introduces the Scale Center. This tool analyzes your code, test runs, and even real-time production events to ensure smooth performance, helping you proactively address potential issues.

Apex Guru 

Apex Guru is your go-to tool for code optimization, analyzing both production and sandbox runtime logs. It identifies problems and provides recommendations on how to address them. Now integrated into Code Analyzer 5, Apex Guru allows you to scan and optimize your code during the development process, ensuring a smooth deployment.

Coral Cloud is Now Available on GitHub

Salesforce has made the Coral Cloud sample app available for developers on GitHub. Upon installation, developers will receive a fully provisioned org complete with Data Cloud and Agentforce, offering a hands-on opportunity to explore and experiment with these powerful new features in a live environment.